President
Womens’ Indian Chamber of Commerce & Industry
Advisory Board Member
the CMO Council in India.
To be the hand that beckons you to explore the world of new ideas.
To help your brand transcend from mere transactional relationships to ones that engage at a deeper emotional level.
To guide your brand to unlock meaningful experiences for your customers that lock into brand love, drive brand differentiation and preference.
Fourth Dimension Experience (4DXP) is a management consultancy influencing customer focused organizations, SME and start-up businesses working with fresh ideas to unravel business insights into brand and consumer experiences.
4DXP shapes brands’ future, combining deep business & consumer insights with the understanding of how technology and shifting demographics will impact their behaviour, industry and engagement models. Areas of influence include but not restricted to
4DXP is a passionate partner to strong ideas & understands the unique complexity of early acorns – big ideas, limited resources; starting small yet competing with large brands in the same market. Hence 4DXP works with a custom flexible model that makes high quality marketing talent and resources affordable and accessible to those brave enough to bring their dreams to life.
4DXP understands the value of an integral brand voice across its myriad platforms and communication channels that adds weight to the sound that marketing investments can make. Keeping your business and consumer at the center, we engage with both to extract actionable insights that help carve a compelling proposition or brand idea. This idea when executed in areas of brand architecture, communication, GTM planning and retail activation to create a coherent, consistent experience is what produces a sustainable competitive advantage for brands helping them to stand tall, distinguished.
A robust 4-Dimensional approach is employed comprising of four key stages
that commences with developing a multidimensional understanding of the client’s business, market and consumer to define the marketing problem, design the solution, validate and deliver a meaningful brand experience that unlocks true value.
Founder FOURTH DIMENSION EXPERIENCE
Co-Founder FUTURE FIT LLP
President – National Marketing Council, WICCI
Listed Most Influential Global Marketer 2021 & 2019
Vitika possesses over 25 years of work experience in large MNC’s like Hindustan Unilever Ltd, Avon Cosmetics and Philips, Dabur & Aircel in the area of skincare, personal-care, nutrition, health and wellness, home appliances and telecom. Her last corporate assignment was leading transformation at Vishal Mega Mart as CMO at TPG Wholesale India to turn around the company and deliver higher brand equity.
She Has Worked In The Areas Of
From identifying macro industry and consumer trends, understanding consumer needs to developing the business idea, brand proposition and Go-To-Market strategy for launch execution
End-to-end conceptualization, developing the brand proposition, product portfolio, online sales, promotion & digital marketing strategy and last-mile delivery planning
Identifying core-strengths to build brand proposition, brand identity and communication for online and offline communication strategy and execution planning.
Recently engaged with a large MNC in the CPG domain, she helped them craft their India strategy for a new market entry and supported in execution of the same.
She is currently retained by a large transnational Indian business house as an advisor to guide their marketing efforts for an exciting new venture in the wellness space. She is also the co-founder of Future Fit LLP, India’s largest private Gymnastics Academy for school going children. In this venture, she plays the lead role for business and brand building to drive scale and profitability.
Womens’ Indian Chamber of Commerce & Industry
the CMO Council in India.
World Marketing Congress
Delhi Management Association
Marketing Conferences
INC. Magazine
Indian Institute of Foreign Trade and Indian Management Institute
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Two decades of leading content design for organizations like IQResource, Oracle, Avon and invoking empathetic user experience compelled her to start Doodlecorp, a studio that creates video content for mobile messaging to aid modern marketing. It’s a collaboration of talent from broadcast and corporate that is teamed to move from traditional presentation style and elaborate design to simpler conversations.
Inventor of brand stories, content writing, content strategy development and
execution. With a strong background in search consulting, Rashmi brings an innate understanding of corporate cultures, business environment and the people inhabiting it to develop content rich platforms for execution aligned to the overall business and brand strategy.
A veteran film & TV programming producer with prior experience of about a decade with reputed media houses like NDTV, TV TODAY, NGC, Neha Gandhi brings an astute domain understanding to deliver strong execution to any creative idea. She now runs an independent media company with a capable team of graphic designers, pre and post production experts for a fully equipped full- fledged in house studio. NProductions’ video production and imaging services are best suited for online portals, websites, Social Networking platforms, training content and corporate events.
A B2B services procurement platform, GroCurv helps businesses accelerate their growth by quite simply determining the three most relevant sales and marketing agencies for each business problem. GroCurv uses an artificial intelligence (AI) based algorithm for the purpose.
An intuitive yet structurally sound designer and graphic artist, his belief in being actively engaged in the entire process of design – from strategy and conceptualization to management and execution – enables him to develop a successful equation for inventive designing and effective communication for a diverse genre of print media and high-profile groups ranging from fashion and lifestyle to architecture and infotainment to books and magazines.and elaborate design to simpler conversations.
Both Vinita Choudhary and Chitra are veteran field researchers and trainers with over 3 decades of market research experience between them. They are pioneering the research industry by not only setting up one of the largest field research teams in the country but also strengthening quality of delivery through designing and running a research studio facility in Chennai and Madurai that facilitates seamless viewing & observations by clients. They also provide web-based live streaming, accredited moderators and professional translators for any kind of market and consumer research.
